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Establish strong promotional team before hitting the studios-Kwesi Arthur to young artistes

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The award winning rapper, Kwesi Arthur has urged young artistes to establish strong promotional team before recording their music.

That he said would help artists to hit the limelight without struggling within the industry.

The rapper indicated that building strong public relations team was as important as composing songs, adding that after the recording the next thing was to sell the art.


He said this in an exclusive interview with degraftpr.co.uk in Accra on Tuesday.

Kwesi Arthur observed that songs promotion in the industry was a tough nut to crack, stressing that it compelled many artistes to cut cheques and splash cash around to get their music to the streamline.

The “woara” hit maker indicated that music was a big time business and underscored the need for artists to plan the way of executing their promotional activities before hitting the studio.


Reacting on how he got into the limelight within the blink of an eye, he said he produced rich lyrical songs and established strong movement which led many disc jockeys (DJs) to run after him for his tracks.

Kwesi Arthur stated that many artistes downplay the work of public relations team and focused more on the music content, adding that “the marketing aspect will sustain artistes in the industry for them to survive in the game.”

Born Emmanuel Kwesi Danso Arthur, he released his maiden mini album which is popularly called Extended Play (EP) in 2017 christened “Live from Nkrumah krom” (LNFK).


Due to high demand from fans, the award winning rapper in April this year dropped his second EP under the same title.

The nine track EP, he said contained hip-pop and afro beat songs which featured top international and local stars like Stonebwoy, Shatta Wale, Sarkodie, Kidi, Mr Eazi and Nasty C.


The 25 year old lyrical composer who hails from Tema charged young artistes to believe in themselves and produce songs that would stand the test of time.

He urged his fans to patronise his arts from all the streamline media and expect great tracks as he was working for an album to entertain them yet the more.

BY JOYCELINE NATALLY CUDJOE

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My Lives Saving Songs Are My Success And Not Awards – Kofi Kinaata

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Multiple award winning rapper and singer who doubles as the President of Team Move, the two – time songwriter of the year, Kofi Kinaata has stated emphatically that he is not perturbed about recent snub by the leading award scheme in Ghana, Vodafone Ghana Music Awards because the greatest achievement for him as a musician is the impact his song makes and not the awards he has won as an artist.

In an interview with one of the leading online portals Degraftpr.co.uk the ‘Adam and Eve’ hitmaker opined that he is just facing a petty managerial challenge and he doesn’t think his career as a musician is on the decline because of his inability not to be nominated talk less of being awarded with plagues.

He stated that “Everybody needs extra support and I am not an exception but if you use awards as a measure of success , then you have lost focus and doesn’t know what you are doing, because music goes beyond awards although it’s important but not the ultimate. We witness a shocking incident at the VGMAs when Total Cheat by Fancy Gadam won most Most Popular song in 2018 ahead of the global hit song One Corner by Patapaa. Will one say Patapaa didn’t do well because of his inability to win the award? So it is wrong to use an award scheme to measure your success as an artiste” Kinaata said.

Kofi Kinaata further revealed the impacts his songs are having on Ghanaians and sighted many examples.

He concluded that “The real award is when someone confesses that your song transformed him and made him rescind his or her decision to commit suicide or any harm. People call me on numerous occasions to tell me how my songs saved their lives; recently, I had similar call when I went for an interview on 3 FM”.

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Top 5 Hottest but Struggling Ghanaian Reggae / Dancehall Artists

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Ghana music has evolved over the years and the emergence of new genres after highlife and hiplife (Ghana – made hip-hop fused with traditional sounds) has broaden the listeners taste and quest to be emotionally satisfied with great musical contents.
Dancehall music ,spearheaded by Samini, Shatta Wale and Stonebwoy, is the hottest genre of music after rap music and this has inspired many upcoming artists to venture into this musical discipline in order to be known and accepted in the industry. It is of no doubt that Ghanaian musicians are multitalented with many doubling as music producers, instrumentalists amongst other, however, the grassroots of Ghana music is where much problem lies – they struggle for airplay despite their efforts of breaking the barrier into the mainstream.

Degraftpr.co.uk presents top five hottest dancehall artists in Ghana who are struggling for airplay although some are known but they are struggling to be heard.

1. Iwan


Iwan born Abdul Razak Issahaku is one of the pioneers of the reggae/dancehall culture in Ghana. He was very known and sought after within the last decade but currently, the Lyrical Gunshot as he is often called, is struggling to get a mainstream hit songs. He tried beefing Shatta Wale for attention but it backfired and much was not heard from him. He is currently in the studio preparing to release his new album and we hope it catapult him onto the limelight.

2. Eye Judah

Born Bernard Okaiteh, Eye Judah hails from James Town, a suburb of Accra. He was formerly signed onto Burniton Music Records, the label owned by one of Ghana’s leading dancehall artist Stonebwoy. He is a very talented and energetic performer having had many features from fellow artists like DXD, Stonebwoy amongst others but he’s still struggling to be heard. Eye Judah has performed on many stages of top musical concerts across the nation yet his songs are not making the great impact expected from his talent. Many music lovers have been expecting more fire from him and we would be following his work to see his next actions.

3. Kamelyeon

He is a very talented and silky voice reggae singer. His lyricism has been likened to many Jamaican artists like Bounty Killer, Beenie Man and Vybz Kartel but the talent in him remains hidden due to managerial problems. The former protege of Shatta Wale has been struggling to be on the mainstream despite all efforts put in his music. He is known to be a conscious and root reggae artist and one of the very few musical powerhouses that could catapult Ghanaian music onto the mainstream. His freestyles on Zylofon FM proves his talent but much is yet to be heard from him.

We hope to see him elevating to the top of his musical discipline.

4. Kahpun

Kahpun is one of the evergreen artists which needs to be heard and it seems music lovers are yet to discover this gold hub of a talent. Undoubtedly, he is one of the most feared upcoming artists, he recently stated emphatically that ” Most top dancehall artists are afraid to be on my song for the fear of comparison. I’ve sent a couple of songs to many artists but all I get from their management is lame excuses” . He hails from the Central region of Ghana, precisely Cape Coast and he has been doing much for himself but having the mainstream exposure is something that has been a canker and to much extend, after being crowned dancehall god of the region, he has been working meticulously to push his brand to be recognised across the nation.
He is the voice behind the classic Reggae song ‘Excuse Me Miss’.

5. AK Songstress

Once a promising star just went hibernation and least is heard from her, she is, undoubtedly, the only hardcore female dancehall artist and one of the craziest female performers in Ghana. Her energy, style and delivery of her catalogues won many hearts to her side but she’s hardly heard of. AK Songstress was a great competition to her fellow male dancehall compatriots to the extend that many music lovers were expecting a head-on battle between her and dancehall artists to prove their dexterity. Unfortunately, she has had her fair share of struggle and her recently released afrobeat song with Sarkodie did not leave any blueprint in the industry. We hope to see much of her works this year.

 

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Ogidi Brown dishes out another classic highlife jam with Kofi Kinaata

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Italy based Ghanaian highlife/hiplife musician who doubles as the owner of OGB Music the label under which Fameye is signed, has released another classic highlife jam with multiple award winning songwriter, rapper and singer Kofi Kinaata dubbed Favour Us.

The song produced by Yaw Posky comes with a very great story telling graphical presentation directed by Director Bello highlighting the struggles we encounter in our everyday life. The hunger, poverty and other struggles that inspires our deviancy at a point in a lifetime and further ask for the God’s blessings and favour to help us overcomes life threatening challenges.

The song is a street jam with catchy choruses, very easy to sing along, has been receiving massive rotation across the airwaves and currently one of the newest most viewed song on Youtube.

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